Pride Sports was formed in 2003, following Pride Manufacturing Company’s purchase of Softspikes Inc. and its sister company Trisport Ltd. of England. This acquisition essentially formed the world’s premier golf accessory company, as Pride and Softspikes are the world’s leading manufactures of golf cleats respectively. In addition, Pride Sports is the world leader in design and manufacture of cleats, spikes and receptacles for the entire gold footwear industry. Today, Softspikes is the No. 1 selling cleat in the world and the No. 1 choice by tour professionals. With the introduction of the Pulsar cleat and the No. 1 selling cleat of all time, Black Widow TM, Softspikes has continued its tour dominance. In addition, Softspikes is now the “Preferred spike and Tee of the Canadian Tour.” The new “PTS” tee system, a revolutionary colour coded system, enables golfers to easily identify their optima and favorite length of tee based on tee color. This concept enhances the golfer’s experience by ensuring consistent set-up and better ball striking.